24-7 Group just got louder. Sharper. Bolder.
From today, James Pike takes the reins as Head of Brand & Marketing, bringing his creative firepower, restless energy, and proven knack for turning good brands into unforgettable ones.
James has spent his career shaking things up — the kind of marketing mind that sees stories where others see spreadsheets. Now, he’s bringing that instinct to 24-7 Group, helping the business define what the next era of brand, culture, and customer connection looks like..
“James doesn’t do beige. He does brave,” says Charis McLean CRO of 24-7 Group. “We’re not looking for safe. We’re looking for standout. And James is exactly that.”
For James, it’s simple: “24-7 Group has an incredible story that deserves to be told in a way that cuts through the noise. That’s what I’m here for.”
So here’s to a new chapter — one with more edge, more energy, and a whole lot of personality.
Welcome, James. Let’s go.
